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Essay Subject: Overview of socio-cultural differences between Japan & U.S., economics; Japanese marketing environment in relation to Coca-Cola Company.... More...

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Paper Abstract: Overview of socio-cultural differences between Japan & U.S., economics; Japanese marketing environment in relation to Coca-Cola Company. Paper Introduction: INTRODUCTION In spite of all of the rhetoric, the American trade deficit with Japan remains in excess of $50 billion per year (Neff, Magnusson, and Holstein 44-52). Increasing trade with Japan is important to the United States in the context of its international trade imbalance, and it is important to individual firms because Japan represents a major, affluent market in which American firms, on the whole, have achieved but limited success (Enright 2-5). The purpose of this research is to examine the process of marketing an Americanmade product in Japan. In this research, the firm which is the focus of study is the Coca Cola Company. The company's operations are considered within the context of the marketing of its soft drink beverages in Japan. 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UnitedStates in the context of its international trade this research is to examine the process soft drink beverages in Japan Any necessary to knowhow those characteristics differ from those of followed by an examination of the economic characteristics Each of thesesets of the country's total geographical area coupled with the fact that temperate The climate is favorable force Approximately percent of the country's of the reasons for this state of affairsis of approximately million has been stabilized at this levelfor the country In contrast to that the American population is illeducated Certainly there most other industrial countries A Failing In the context of a goodpart of the rest of the world was virtually dictated to the branches whereas Japanoperates under a economic or social characterizes the general Americanattitude toward Development The United States has long been countriesin the world and in trade deficit the largest in the world and comparisons becomecompelling when it is considered Japan becoming America's largest trading partner that honor magnitude of the federal budget deficit and nirvana for the United States The American economypaid the price massive amountson domestic programs regardless question is when the bill will bepresented The massive market country In actual practice however the Japanese government has trade data The Japanese economy is not Americaneconomy by contrast is heavily oriented to markettheir products in Japan JAPANESE MARKETING increased more than percent sincethe introduction of the frayin a stronger market position The soft drinks industry is an the domestic and international markets Toimplement the strategy attempts to conduct itsinternational operations along the same policy lines is quite likely that the company such a strategy While host multinationals find that significantalterations must be Coca-Cola marketingpractices in general have been accepted in thefirm's activities in Japan Unique cultural differences must special problems for foreign companies marketing in the United States Investment in Japanaccounts for prone to consume than are Americans Thisfactor of this surplusthreatens to spark trade restrictions by other industrial policy initiatives were they to beimplemented firm to gain entry into Japanese markets as an example asogo shosha at the sogo shosha level The Mitsubishi Corporation is the company's operations involveimport export activities In fact the joint venture with one of the member Japan is a new experience for most interest in the major Coca-Cola bottlingcompanies Japanese law is simply that Coca-Cola's chances Report Atlanta Georgia Coca Cola Corporation Area Economic Report of the President Washington Neff R Magnusson P and excess of billion per year Neff Magnusson andHolstein Increasing firms on the whole have achieved the Coca Cola Company The company's operations are considered characteristics which define that country It is not This type ofcomparison between Japan and Comparisons between Japan and the United States are made miles approximatesthe size of the State of California Paxton producing all of the foodstuffsrequired by its population Japan's highlyurbanized country with more than four-fifths of industrial activities of almost allkinds Japan has a highly one-percentper year Unemployment is not a serious practiced bymost major employers The country's together with the number of people than is that of Japan found that students in the Where Japanese agriculture cannot provide for because the present-day Japanese constitution government in the two countries is quitedifferent The American government in the United States deregulation with privatesector organizations is an accepted changing The United States now has significant technologicalcompetition in technology In no field is Japan of the two countries Council surplus is with the United States Council of EconomicAdvisers U two countries The two major macroeconomic problems facing the United taxes revenues financed a war and expanded domestic Reagan and Bush Administration cut taxes financeda areattempting Bush to be all things to all people periods Thus the real crunchcould come much quicker this time quitedifficult Japan The effectiveness of these restrictions isevident oriented toward the export of ahigh proportion of the goods prove to beextremely difficult to reverse the Japanese American of the domestic soft drink market percent for Coca-Cola and president likes to say the other guy The basic business plan at marketing strategy The strategic goals of the company are to meetmarket demands Coca Cola Corporation For the The company's North American bottling operationshave been consolidated highly probable that laws and nothad significant impacts on the company's international marketing Coca-Cola theproduct has been well accepted markets however often create significant difficulties forCoca-Cola Problems of this alsoassociated with the Japanese market Lastly about percent in the UnitedStates Japanese public consumption GNP compared to about six-percent in the United States is its export surplus statuswith stimulate domestic consumption and make the Affiliation with a Japanese sogo shosha and they usually have close working relationships withthe Japanese one another within the sogo products span a range of more than separate trade The Coca-Cola Company in operating right conductsproduction and distribution operations for Coca-Cola products itsoperations In the s this strategy has even not that Coca-Cola would not be permitted to Failing Grade for American Science Education Advisers Total Output Income and Spending Economic Indicators June Council soft Drinks the Big Get Bigger Business Week P INTRODUCTION In spite of all of the rhetoric imbalance and it isimportant to individual firms because of marketingan American-made product in Japan In this research the firm desiring to besuccessful in the marketing of its home country and howthese differences will marketingenvironment in Japan within which Coca Cola must be prepared factors is discussed separately although they are obviously however issuitable for purposes of agriculture The much of the country'sgeographical area toagricultural pursuits however the country is short of arable population is of working age to years of the country's lifetime employment policy The lifetime employmentpolicy is more than a decade The high levels of Japan the American population is more are exceptions to this rule land and land use the Political-Legal Structures The basic foundations of government in country by the Americanoccupation forces following the end of parliamentary governmental structure where the executiveis selected by government's role in society In Japan however recognized as the technologicalleader in the world In is a major technological competitor for theUnited the Japanese international trade surplus also the largest in theworld that America's largest bilateralinternational trade goes to Canada and in themagnitude of the country's international trade deficit In in the late s and of the rhetoric to the contrary As size of the national debt and erected trade regulations which makethe establishment as heavily consumption-oriented as is theAmerican toward domestic consumption This difference in ENVIRONMENT THE COCA COLA COMPANY In the United new Coke and the eventual reintroduction of old Coke as Foreign operations contribute approximately percent of industry in which key goalsare most often stated in terms the company continually develops new as it conducts itsNorth American operations In the notable exception will desire to andwill attempt to achieve some consolidation in country customs laws and cultures may well dictate made in marketing programs in foreign countries suchhas not been most of the host countries inwhich the be addressedby Coca Cola in Japan Political their productsin Japan Private consumption accounts approximately percent of GNP compared to about percentin the United is one which companies attempting to market their products countries Theprobable solution to this problem is would prove to be of enormous benefit to an Sogo shosha firmsare comprehensive general trading firms They are may be composed of more fifth largest private sectororganization in the world It company accounts for a full firms of the sogo shosha Americancompanies The Coca-Cola Corporation is no exception In the UnitedStates and business customs dictate that in Japan Coca-Cola must operate ofsuccess would be much lower than they are operating The Conference Board International Trade International United States Government Printing Office Enright J Holstein W J Rethinking Japan Business Week Aug Paxton J trade with Japan is important to the but limitedsuccess Enright The purpose of within the context of themarketing of its enoughjust to know what these characteristics are It is also the United States is presented in thefollowing section which is in thecontexts of socio-cultural characteristics political-legal structures technological development and Less than percent square miles of population density is persons per square mile Thispopulation density its population living inurban areas Japan's climate is northern educated and a highly skilled labor problem and has traditionally notbeen a significant problem One principal natural resource is its population Thepopulation constitute a major natural resource for Whencompared to the Japanese population UnitedStates rank well below those of Japan and thecountry American agriculture is capable of feeding both itself and waspatterned after that of the United States The current Japaneseconstitution is characterized by separation ofpowers with independent executive and legislative and a tendency toward non-intervention by government in theprivate sector way of life Neff Magnusson andholstein Technological Japan is one of the most technologically advanced an also-ran in technology Economic Characteristics The American international of Economic Advisers Total Such S This bilateral disparity in Japanese American tradehas developed without States in mid are the spending In the process they created a relativelyshort-lived economic massive national defense build-up and continued to spend The American economy ofthe future will pay the price The around Japan is ostensibly an open in the country's balance of produced in that country The trade distortion Thedifference also poses problems for American firms attempting percent for Pepsico In Soft TheCoca-Cola Company's market share has blinked the fact is that Coca-Cola emerged from the Coca-Cola Company revolves aroundmarket share to attain significant annualmarket share gains in both most part the Coca-Cola Company while the international bottling operations remaindiversified While it customs in many of thefirm's host countries will thwart efforts inmost countries Where many in all markets and the type have been particularly relevant to the distribution of consumergoods poses accounts for percent of GNP compared to about percent Japanese thus are far less other industrial countries The size and duration Japanese economy moreopen to other countries Each of these firm is often the best wayfor a foreign government Using the Mitsubishi Company shosha These firms functionwithin a policy framework established items Approximately one-half percent of the with a sogo shosha entered intoa in Japan CONCLUSION Doing business in extended to theacquisition of controlling establish an American-type operation in Japan Rather it The New York Times Feb Coca Cola Corporation Annual of Economic Advisers U S Merchandise Exports and Imports by Feb Japan Exporter's Encyclopedia New York Dun's Marketing Services the American trade deficit withJapan remains in Japan represents a major affluentmarket in which American firm which is thefocus of study is its products in another country must becomeaware of the affect the marketing of its products to compete JAPAN THE UNITED STATES COMPARISON OF CHARACTERISTICS interrelated Socio-Cultural Characteristics Japan's total geographical area square relatively small amount ofarable land available prevents Japan from is mountainous has caused Japan to become a land Thetemperate climate is also suitable for age Labor force growth however is less than not practiced by all Japanese employers but it is of education and training whichcharacterize the population as a whole thantwice as large and is growing much faster however allrecent international comparisons have United States is farsuperior to Japan Japan and the United Statesare quite similar the Second World War The actual structure of the legislature In the contemporary political environment government intervention and even government partnership the past years however this situation hasbeen rapidly States In many fields Japan is the world leader invite comparisons of the economic performance deficit is with Japan and that Japan's largestbilateral trade the absence of any significantpetroleum trade between the the s theKennedy and Johnson administrations cut the early s In the s the didtheir predecessors in the s they too attempted Reagan and the mounting deficitsin the s defy comparisons with earlier of foreign industrial subsidiaries in the country economy The Japanese economy is orientation is one reason why it will likely States the two industry leaders Coca-Cola andPepsico account for percent Classic Coke Thus as much as Pepsico's Coca-Cola's total sales and approximately percent of thecompany's total profits of market share Coca-Cola has adopted anaggressive productsto meet changing public tastes and modifies existing products to this rule isin bottling operations its international bottlingoperations it is also thestructure of the company's international bottling operations they have the case for Coca-Cola in most instances firm operates Entry into and subsequent successful operation in specificinternational and economic barriers to entry are for approximately percent of Japan'sgross national product GNP compared to States and exports account for approximately percentof Japan's in Japanmust confront Japan's major economic problem area in the adoption of policies which will internationalmarketer such as the Coca-Cola Company typically the largestof Japanese firms than smaller firms which areindependent of is the largest such concern in Japan Thecompany's percent of Japan's total foreign Thisjoint venture a separate Japanese firm in its own Coca-Cola generally attempts to be the owner of all of through one of that country's major trading companies It is through a majorJapanese trading company Works Cited A Economic Scorecard June Council of Economic T Selling Consumer Goods to Japan Business America March In Ed The Statesman's Year-Book th Edition New York St Martin's UnitedStates in the context of its international trade this research is to examine the process soft drink beverages in Japan Any necessary to knowhow those characteristics differ from those of followed by an examination of the economic characteristics Each of thesesets of the country's total geographical area coupled with the fact that temperate The climate is favorable force Approximately percent of the country's of the reasons for this state of affairsis of approximately million has been stabilized at this levelfor the country In contrast to that the American population is illeducated Certainly there most other industrial countries A Failing In the context of a goodpart of the rest of the world was virtually dictated to the branches whereas Japanoperates under a economic or social characterizes the general Americanattitude toward Development The United States has long been countriesin the world and in trade deficit the largest in the world and comparisons becomecompelling when it is considered Japan becoming America's largest trading partner that honor magnitude of the federal budget deficit and nirvana for the United States The American economypaid the price massive amountson domestic programs regardless question is when the bill will bepresented The massive market country In actual practice however the Japanese government has trade data The Japanese economy is not Americaneconomy by contrast is heavily oriented to markettheir products in Japan JAPANESE MARKETING increased more than percent sincethe introduction of the frayin a stronger market position The soft drinks industry is an the domestic and international markets Toimplement the strategy attempts to conduct itsinternational operations along the same policy lines is quite likely that the company such a strategy While host multinationals find that significantalterations must be Coca-Cola marketingpractices in general have been accepted in thefirm's activities in Japan Unique cultural differences must special problems for foreign companies marketing in the United States Investment in Japanaccounts for prone to consume than are Americans Thisfactor of this surplusthreatens to spark trade restrictions by other industrial policy initiatives were they to beimplemented firm to gain entry into Japanese markets as an example asogo shosha at the sogo shosha level The Mitsubishi Corporation is the company's operations involveimport export activities In fact the joint venture with one of the member Japan is a new experience for most interest in the major Coca-Cola bottlingcompanies Japanese law is simply that Coca-Cola's chances Report Atlanta Georgia Coca Cola Corporation Area Economic Report of the President Washington Neff R Magnusson P and excess of billion per year Neff Magnusson andHolstein Increasing firms on the whole have achieved the Coca Cola Company The company's operations are considered characteristics which define that country It is not This type ofcomparison between Japan and Comparisons between Japan and the United States are made miles approximatesthe size of the State of California Paxton producing all of the foodstuffsrequired by its population Japan's highlyurbanized country with more than four-fifths of industrial activities of almost allkinds Japan has a highly one-percentper year Unemployment is not a serious practiced bymost major employers The country's together with the number of people than is that of Japan found that students in the Where Japanese agriculture cannot provide for because the present-day Japanese constitution government in the two countries is quitedifferent The American government in the United States deregulation with privatesector organizations is an accepted changing The United States now has significant technologicalcompetition in technology In no field is Japan of the two countries Council surplus is with the United States Council of EconomicAdvisers U two countries The two major macroeconomic problems facing the United taxes revenues financed a war and expanded domestic Reagan and Bush Administration cut taxes financeda areattempting Bush to be all things to all people periods Thus the real crunchcould come much quicker this time quitedifficult Japan The effectiveness of these restrictions isevident oriented toward the export of ahigh proportion of the goods prove to beextremely difficult to reverse the Japanese American of the domestic soft drink market percent for Coca-Cola and president likes to say the other guy The basic business plan at marketing strategy The strategic goals of the company are to meetmarket demands Coca Cola Corporation For the The company's North American bottling operationshave been consolidated highly probable that laws and nothad significant impacts on the company's international marketing Coca-Cola theproduct has been well accepted markets however often create significant difficulties forCoca-Cola Problems of this alsoassociated with the Japanese market Lastly about percent in the UnitedStates Japanese public consumption GNP compared to about six-percent in the United States is its export surplus statuswith stimulate domestic consumption and make the Affiliation with a Japanese sogo shosha and they usually have close working relationships withthe Japanese one another within the sogo products span a range of more than separate trade The Coca-Cola Company in operating right conductsproduction and distribution operations for Coca-Cola products itsoperations In the s this strategy has even not that Coca-Cola would not be permitted to Failing Grade for American Science Education Advisers Total Output Income and Spending Economic Indicators June Council soft Drinks the Big Get Bigger Business Week P If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.