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Advertising
Term Paper ID:41856
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Essay Subject:
Two advertising campaign theses are provided in this paper designed to address a social ...... More...
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2 Pages / 450 Words
2 sources, 6 Citations,
MLA Format
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Paper Abstract:
Two advertising campaign theses are provided in this paper, designed to address a social issue through marketing. The first addresses the issue of teen pregnancy and the need for contraception education and awareness, and the second focuses on human trafficking of young girls and boys in the U.S. and the need for education and awareness campaign to keep children safe from predators.
Paper Introduction:
Advertising Thesis Rationale One Teen Pregnancy Problem Issue The United States has the highest teen pregnancy rate in theindustrialized world According to the Center for Disease Control CDC one-third of girls get pregnant before the age of and there are teen pregnancies annually in the U S Pregnancy Of thisnumber of teen pregnancies percent are to unmarried teens somethingthe revelation that Vice-Presidential Republican nominee Sarah Palin\'s -year-old unmarried daughter is pregnant illustrates Pregnancy Abstinence only programs have failed to reduce teen pregnancy
Text of the Paper:
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Part of the problem isthat clever predators are adept at preying on young children, adaptingthemselves to fit in with the culture at malls, beaches, ski slopes, orother spots popular with young children and teens. sex) trafficking being acknowledged as a majorsocial issue in foreign nations, few young girls are aware of the severityof the problem in the U.S. Facts on teen pregnancy show: . Thesis Because so few children or young teens are aware of humantrafficking in the U.S., an education and awareness campaign abouttrafficking and its clever predators needs promoted in middle-schools andhigh schools across the nation. Teenage mothers are more likely to remain single parents . 2 6. The client target is young boys and girlsbetween the ages of 8 to 18. 1 Sep. Goal/Client The goals of this marketing campaign will be to teach young childrenand teens awareness of human trafficking and the methods and tactics usedcommonly by predators to lure children into this sordid lifestyle. Of thisnumber of teen pregnancies, 81 percent are to unmarried teens, somethingthe revelation that Vice-Presidential Republican nominee Sarah Palin's 17-year-old, unmarried daughter is pregnant illustrates (Pregnancy 2).Abstinence only programs have failed to reduce teen pregnancy and havelimited the information available to teen girls about the consequences anddangers of teen pregnancy. Thesis & Rationale Two: Human Trafficking Problem/Issue Despite human (i.e. Goal/Client The goal of the marketing campaign, including a manual oncontraception for teenage girls, is to reduce teenage pregnancy rates by25% over a period of two years. Federal Bureau ofInvestigation (FBI), well over 1 , children and young women are"trafficked in America today, ranging in age from 9 to 19, with the averageage being 11" (Teen 1). 2 8 < http://www.livestrong.com/article/125 4-teen-pregnancy-rates-usa/>."Teen Girls' Stories of Sex Trafficking in U.S." ABC News, 9 Feb. (Pregnancy 2). Thecampaign will include former victims describing their experiences whilevictims of human traffickers. According to the U.S. The client targeted is young girls betweenthe ages of 13 to 18. 2 8 < http://abcnews.go.com/ print?id=1596778>. As one FBI agentargues, "Predators are going to do everything in their power to try toconvince young girls, young boys, to come with them and enter thisparticular lifestyle" (Teen 1). According to the Center for Disease Control (CDC),one-third of girls get pregnant before the age of 2 , and "there are75 , teen pregnancies annually" in the U.S. 1 Sep. Teenage mothers score lower in math and reading into adolescence (Pregnancy 2) Thesis The high rate of teen pregnancy demands a marketing campaign focusedon providing education and awareness to teenage girls about contraception. Many come from good families and are "lured" or"coerced" by predators, say FBI experts (Teen 1). Advertising Thesis & Rationale One: Teen Pregnancy Problem/Issue The United States has the highest teen pregnancy rate in theindustrialized world. Such children are not only victims from run-a-wayor abandoned populations. Works Cited"Pregnancy Rates in the USA." LiveStrong.com, 2 8. Teenage mothers are more likely to drop out of high school .
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